About us


Since its foundation in 1991, IMAS Germany has become a recognized player, especially in the field of advertising and communication research, a fact which is regularly mentioned in leading trade publications and the technical press.

The Institute’s scientific character is shown through close relationships with universities wheremembers of staff carry out tutoring responsibilities and give presentations IMAS is committed to methodical progress, and since its establishment has made fundamental contributions to German market research, and assumes in many spheres a pioneering role.

IMAS differentiates itself consciously from unreflective data fabrication and sees its mission in the particular individual care of its customers. Amongst these are many well known brand label companies, as well as leading media, agencies, organisations and institutions.
IMAS` CREDO is:
the widest possible market field orientation combined with extreme methodical precision.
That means: …
  • methodical ingenious questionnaires which are the centre piece of every survey,
  • exact definition of the target group and precise random sample testing and provision,
  • thorough briefings, training and control of fieldwork,
  • deep, analytical investigation of the data and reporting which is both, easy to duplicate and contains concrete practical marketing recommendations.
 
IMAS service in all countries:
  • Omnibus (Multiclient) Surveys
  • Face-to-face, CATI, Online
  • Represenative Samples (“quantitative”) / Indepth interviewing techniques (“qualitative”)
  • Advertising-/Marketing Research
  • Brand-/ Communication-Tacking
  • Usage&Attitude-Studies
  • B-to-B Surveys
  • Customer Satisfaction Surveys