About every 2nd adult consumers in Germany is 50 years or older. Merely because of their statistical weight, the 50+ generation with increasing tendency dominates the markets – as well as the dynamics of the public sphere and public culture, of cause. The 50+ generation is now more heterogeneous and complex than ever – thinking in age cohorts falls short! With the IMAS-Omnibus 50+ you can target your questions specifically to this lucrative consumer group.
In addition to a detailed socio-demographics, the omnibus includes a bulk of attitudinal and behavioral characteristics – standard and free of charge! This information will be compacted to around 30 typologies – the ‘IMAS senior Profiles’, which have been found as meaningful and useful in terms of a clear-cut audience segmentation.
Thus “panic savers“, “cocooners“, “Lonely“, “prestige-conscious“, “advertising Affine“ as well as “brand loyal” and many other marketing-related consumer target groups can be identified and linked with your individual questions.
Of course, we will deliver the results in all other popular data formats, optional with charts and report.
Your contact for IMAS-Omnibus 50+:
Achim von Kirschhofer
Tel: +49(0)89 / 490417-11