The poster tests are being held in the field (face to face interviews) by the IMAS Interviewer network. Interviewed are 120 test persons (60males/60 females, each half 16-29 years old and 30-50 years old). After a short presentation of an A3 sheet of pictures of 16 current posters, spontaneous recall is being asked (with the hidden template). The usual questions for recognition value, popularity/awareness and the contextual effect are being asked for each individual picture/poster.
Currently in the test:
Irmtraud Seitz, Senior Project Manager
Print Tel: +49 (0)89/490 417-16