The advert tests are being held in the field by the IMAS interviewer network (face to face interviews). Interviewed are 120 readers of the respective test magazine/newspaper (60 males/60 females, each part 16-29 and 30 – 50 years old).
At the beginning of the test, the newspaper/magazine is fully leafed through once. After that the person is asked what advert can be remembered, this is done with the help of the brand support.
The further questions regaring recognition, popularity/awareness and contextual effect are being asked for each single picture from the adverts contained in the newspaper/magazine.
Currently in the test:
Irmtraud Seitz, Senior Project Manager Posters, Print
Tel: +49 (0)89/490 417-16