The radio commercials are tested in blocks of 20 spots by studios in the cities of Hamburg, Cologne, Stuttgart, Nuremberg and Leipzig.
200 test persons are interviewed (including 100 men / 100 women, half of 16-29 and 30-50 years old) .
The test block is played once, then the questions are answered from memory.
Currently in the test:
Dr. Gudrun Klupacek, Senior Project Manager TV, Radio
Tel: +49 (0)89/490 417-12