The TV spots are presented in blocks of 20 commercials.
Test will be held in studios in the cities of Hamburg, Cologne and Nuremberg.
Sample consists of 120 persons (60 males/60 females, each half between 16-29 years and 30-50 years).
The test block is played once, then eh questions are answered from memory.
Currently in the test:
Dr. Gudrun Klupacek,Senior Project Manager TV, Radio
Tel: +49 (0)89/490 417-12