Slogan-Test “SloganMeter”

The slogan meters is a standard measurement method by which the impact of advertising slogans can be checked

  • how prominent is your slogan ? – in comparison to relevant others ?
  • how well does your slogan work ?
  • how well is your slogan associated with your brand ?
  • how well does your slogan fit to your brand?



The slogan meters is performed regularly as part of the IMAS multi-client surveys. The data is based on a broadly national representative sample of 1,000 respondents aged 16 and over.


Your contact for the slogan meters:

Niels Wettemann, Senior Project Manager Ad-hoc, Omnibus, SloganMeter

Tel: +49 (0)89/490 417-23