The slogan meters is a standard measurement method by which the impact of advertising slogans can be checked
- how prominent is your slogan ? – in comparison to relevant others ?
- how well does your slogan work ?
- how well is your slogan associated with your brand ?
- how well does your slogan fit to your brand?
The slogan meters is performed regularly as part of the IMAS multi-client surveys. The data is based on a broadly national representative sample of 1,000 respondents aged 16 and over.
Your contact for the slogan meters:
Niels Wettemann, Senior Project Manager Ad-hoc, Omnibus, SloganMeter
Tel: +49 (0)89/490 417-23